Storytelling is the buzzword of the moment. But is it just a passing trend?

I don't know if it's just me but all of a sudden I see the word 'storytelling' EVERYWHERE. It could be a classic case of car 'snap', you know, you never see any red Minis on the road - you buy a red Mini - all of a sudden they're everywhere. Or it could be that this age old art form is genuinely experiencing a significant renaissance. 

It may be the buzzword of the moment but storytelling never has been, and never will be, just a passing trend. 

Stories have been an essential driver of change throughout human history. Now, more than ever, businesses, entrepreneurs, and leaders are looking to storytelling to stand out, spread messages, and affect change.
Increasingly it's becoming hailed as a timeless and essential skill, and one that our kids need to learn in order to unlock their potential as the entrepreneurs, the pioneers, the innovators of the future. I believe the power of storytelling is also in its ability to break down barriers, to connect people, regardless of age, gender, ethnicity or stage of life. 

Over the next few weeks I'm going to explore why storytelling is being touted as such a key skill, and look at how it's being used, and who's using it, starting with Richard Branson.

If you have any doubt about the storytelling phenomenon, you only have to go to the Virgin website and have a look at the number of articles on it. Or don't. I've actually already done the hard work and here's the one article that I think is the most interesting (and quick and easy to read.... after all who's got time to sit around reading  ; ). 

Check out Richard's Branson's top 10 quotes on storytelling here.