entrepreneurs

Storytelling is the buzzword of the moment. But is it just a passing trend?

Storytelling is the buzzword of the moment. But is it just a passing trend?

I don't know if it's just me but all of a sudden I see the word 'storytelling' EVERYWHERE. It could be a classic case of car 'snap', you know, you never see any red Minis on the road - you buy a red Mini - all of a sudden they're everywhere. Or it could be that this age old art form is genuinely experiencing a significant renaissance.