There is no life I know to compare with pure imagination.
Living there you’ll be free if you truly wish to be.
— Gene Wilder - Willy Wonka and the Chocolate Factory

Our mission

To help children develop a passion for the craft of storytelling and expressing ideas in a meaningful way as a fundamental prerequisite for success in life.

About imagination …

We believe that imagination is a power that knows no bounds, but that it needs to be nurtured and encouraged to reach its full potential. We want to inspire kids to turn away from the screens and towards the power of their minds.

About storytelling …

We believe that storytelling is the channel that enables one to express the ideas of their imagination, and that these stories have the power to connect with other people and to make them care.

About ruling the world …

We believe that teaching kids to express ideas, and have the confidence to do so, is an essential foundation for them to be the writers, the innovators, the pioneers, the rulers of the future.